Final 12 months, Blink Charging, an organization well-known in america (for higher or worse), purchased EB Charging, an organization doing the identical factor within the UK and Eire. Now, they’re bringing the businesses nearer along with an integration and rebranding. On account of its rebrand, Blink now has a extremely seen presence with over 1,225 EV chargers positioned within the UK and Eire.
“The market alternative in the UK and Eire is substantial and was a major think about our consideration for the EB Charging acquisition,” stated Michael D. Farkas, Founder and Chief Government Officer of Blink Charging. “Whereas total automobile gross sales in the UK are sluggish, EVs outpaced expectations, accounting for practically 17% of latest automobile registrations final 12 months. The acceleration of EV adoption calls for the EV charging infrastructure to help it. With Blink now having a stable basis and rising model consciousness throughout the area, we will additional speed up our charging community globally.”
Blink’s acquisition of EB Charging in April 2022 was pushed by EB Charging’s popularity as a well-established and extremely regarded EV charging infrastructure firm with a robust observe document of success. EB Charging is well-known for offering distinctive EV charging providers to over 50 native councils, in addition to to a variety of personal purchasers together with NHS healthcare trusts, universities, and fleets.
As a part of the rebranding course of to Blink Charging UK, the corporate has up to date the look of the prevailing EB Charging-branded chargers. Moreover, the EV driver cell app, which is now known as “Blink Charging – EB Go!,” has been given a recent new look. The rebranding effort additionally extends to the corporate’s web site and exterior gross sales and advertising and marketing property, which now characteristic a refreshed Blink look.
“The launch of Blink in the UK and Eire by the strategic acquisition and rebrand of EB Charging as Blink Charging UK enhances each corporations’ shared mission to advance EV adoption with a want to see zero-emission cities and cities in every single place.” Farkas added.
Blink Appears To Be Doing Higher
A couple of years in the past, Blink Charging wasn’t doing nice. Its revenues have been down regardless of development in EV driving, and it gave the impression to be on the way in which down. One potential driver of its woes was an over-reliance on city EV charging when most EV drivers cost at residence. This left Blink with an unhealthy combine.
Whereas I haven’t seen the corporate develop into freeway charging, the corporate appears to have revamped itself. Once I actually obtained into needing a cost in 2017-19, I got here throughout a ton of stations that have been down, actually because the property proprietor ended up abandoning the station. The corporate even needed to put up a web page explaining why there are such a lot of Blink chargers completely down, so it wasn’t simply me noticing this.
However, in 2020 they introduced new charging gear, an upgraded community, and higher apps to regulate and monitor the charging course of. Since then, I’ve seen a lot better stations getting into that seem to remain up on Plugshare.
This newest announcement, the place it’s not solely out of bother however purchased one other charging firm and expanded into new nations, exhibits us that the corporate has doubtless turned the nook since its worst instances.
Featured picture offered by Blink.
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