Tesla Mannequin Y Wins UK Bestseller Spot In March, Document BEV Volumes


The UK noticed plugin electrical automobiles take 22.4% of the auto market in March, down from 22.7% 12 months on 12 months. BEVs noticed fractional market share progress YoY, and a brand new quantity file, while PHEVs noticed a slight decline. Combustion-only powertrains misplaced 2.5% share YoY. General auto quantity was 287,825 items, up some 18% YoY, although nonetheless some 19% down from March 2019 ranges. The Tesla Mannequin Y was the UK’s general greatest promoting auto in March.

March’s mixed plugin share of twenty-two.4% comprised 16.2% full electrics (BEVs), and 6.2% plugin hybrids (PHEVs). These shares evaluate with YoY figures of twenty-two.7%, 16.1%, and 6.6%.

When it comes to volumes, in opposition to a backdrop of 18.2% general auto gross sales progress YoY, BEVs stayed simply forward of the broader market, with 18.6% progress (to 46,626 items). This was a brand new file for BEV quantity within the UK (from 42,284 in December ’22). PHEVs slackened, with simply 11.8% progress (to 17,933 items), thus denting the general plugin share, YoY.

Hybrids (HEVs) and gentle hybrids continued to see robust progress within the UK, with 32.3% mixed share of the general market (from 29.6% YoY). This class, nonetheless, is a short lived transition know-how away from combustion-only, however will itself give method to plugins, and ultimately to virtually fully BEVs. HEVs and mild-hybrids are supplied by producers as a fast and comparatively low-cost means (particularly within the case of gentle hybrids) to enhance fleet emissions, in comparison with ICE-only automobiles.

HEVs can save round 25% gas use over ICE-only, whereas for gentle hybrids, the determine is round 10% to fifteen% (EPA estimates, relies upon closely on typical driving cycle). While these are welcome enhancements over ICE-only — particularly when launched in 1997 — they don’t seem to be the ultimate reply in a world the place compelling BEVs now exist, and their know-how and affordability is quickly bettering, together with densifying charging networks.

Diesels continued to slip, taking simply 3.8% of the market (solely December ’22 was decrease), from 5.6% YoY. Their trajectory within the chart beneath means that they could dwindle to round 1% by 2025. That is roughly the place they’re in Norway at this time.

Main BEV Manufacturers

Tesla had one more knock-out efficiency from the Mannequin Y within the UK in March. It was the UK’s greatest promoting automobile (of any sort) for the month, with 8,123 items registered (slightly below its December all-time file).

For the Mannequin Y, this represented a 26% YoY quantity increase. Nonetheless, Mannequin 3 shrank gross sales YoY, such that mixed Tesla volumes had been down. Probably this was much less to do with demand softening, and extra to do with the variable logistics of manufacturing and supplying batches of right-hand drive variants for the UK market.

Second positioned model was MG, now providing 3 nice worth BEVs within the UK market (when will the Marvel R be part of them?), of which the MG4 was the second greatest vendor after the Mannequin Y. Audi rounded out the highest three spots.

When it comes to actions in rank, MG’s climb to 2nd spot got here off the again of a gradual February, when it was solely in seventeenth place. Once more, this variation outcomes from logistics shuffling, slightly than reflecting any abrupt demand fluctuations. March seems to have been the model’s highest ever BEV quantity within the UK market (over 4,000 items).

Outdoors the highest 20, BYD made its first measurable deliveries of the Atto 3 (roughly 34 items). Being an identical measurement and form to the highly regarded Kia Niro, the Atto 3 has each probability of eventual success within the UK market.

Stellantis manufacturers, having had a gradual January and February, returned to raised kind in March, with Citroën particularly returning to volumes not seen since Spring 2022 (over 500 items), virtually all of them the e-C4 compact SUV.

It will likely be fascinating to see the recognition of the Stellantis’ incoming Opel (Vauxhall) Astra, and platform-sibling Peugeot e-308, within the UK market. These are anticipated to begin to arrive from June onwards. Stellantis are one of many few legacy auto teams which have been providing “comparatively” inexpensive BEVs, however whose WLTP vary up till now has been a bit modest for some customers.

The Astra and e-308 will lastly provide a considerably bigger battery with WLTP vary of over 250 miles (> 400 km). This bigger battery will then later make its means into up to date variations of the present Stellantis BEVs (e-208, Corsa-e, e-C4, and so on).

Let’s now evaluation the trailing 3-month model charts:

Right here Tesla stays firmly within the lead, taking on 18% of the UK BEV market in Q1. The remaining ranks are extra intently distributed, with MG and Audi in 2nd and third spots.

When it comes to the modifications since This fall 2022, Tesla has saved its lead, although its market share shrank from the earlier 25.5%. Listed here are the primary gainers in comparison with This fall:

  • MG up from 4th to 2nd
  • Audi up from sixth to 3th
  • Kia up from 14th to fifth
  • Peugeot up from sixteenth to twelfth
  • Citroen up from twenty first to 18th

On the flip facet, these manufacturers slid since This fall:

  • BMW down from 2nd to sixth
  • Nissan down from fifth to 14th
  • Renault down from ninth to nineteenth

Let’s now briefly evaluation the manufacturing group efficiency in Q1:

Right here Volkswagen Group and Tesla swapped locations in comparison with This fall, with the previous gaining 2% share, and the latter shedding 7%.

Hyundai climbed from sixth to third, and Stellantis climbed from eighth to 4th. Geely stayed in place in fifth, as did SAIC in seventh. BMW, nonetheless, slid from third in This fall, to sixth in Q1.

Renault-Nissan had the most important drop, from 4th in This fall (with 9.3% share), to ninth in Q1 (3.8% share).


The UK economic system continues within the doldrums, with forecasters break up over whether or not it’s going to present gentle recession this 12 months, or just zero progress. The most recent inflation fee figures present a slight rise to 10.4%, although enterprise confidence has considerably improved just lately.

The auto business physique, the SMMT, is forecasting the auto market to be one of many few potential progress tales of the approaching 12 months.  CEO Mike Hawes mentioned: “With eight consecutive months of progress, the automotive business is recovering, bucking wider tendencies and supporting financial progress. The perfect [volume] month ever for zero emission automobiles is reflective of elevated shopper selection and improved availability but when EV market ambitions – and regulation – are to be met, infrastructure funding should catch up.”

For homeowners who can entry time-of-use electrical energy tariffs, particularly cheaper in a single day charges when plugged in at house, BEVs nonetheless have a lot decrease complete price of possession than ICE automobiles. We will thus count on demand for them to proceed to steadily climb over time — their precise fee of market share progress will probably be extra constrained by provide than demand.

What are your ideas on the UK’s transition to electrical automobiles? Soar in beneath to hitch the dialogue.


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