Tesla Mannequin Y Takes Over 38% Of Norway’s Auto Gross sales In March!

Norway’s plugin electrical autos took 91.1% share of the auto market in March, down from 91.9% 12 months on 12 months. The slight dent in share got here from a drop in plugin hybrid quantity, towards general market development. General auto quantity was 19,366 items, up some 19% YoY, and the best March gross sales since no less than 2016 (although compensating from a hangover earlier in Q1).

The Tesla Mannequin Y broke all data, with the best month-to-month gross sales of any automobile in Norway’s historical past, with 7,445 items registered, and over 38% of all the auto market.

March’s mixed plugin results of 91.1% comprised 86.8% full electrics (BEVs), and 4.3% plugin hybrids. Their respective shares a 12 months in the past have been 91.9%, 86.1%, and 5.8%.

Plugless hybrids (HEVs) did higher than PHEVs, rising their share from a 12 months in the past (6.1% from 2.7%). That is seemingly a short lived blip, the results of a resettling of the market following regulatory modifications that got here in on January 1st. General, HEVs have been on a long run decline since mid 2020.

Petrol-only autos noticed their lowest share in fashionable historical past, taking simply 1% of the market. Even including in diesel-only autos, the mixed ICE-only share was at a report low of two.7%, from 5.3% YoY.

Norway’s Finest Promoting BEVs

The Tesla Mannequin Y broke all data in March, with the OFV recording 7,445 items registered. This even exceeds the shock results of the Tesla Mannequin 3 from March 2019 (5,315 items), in each quantity, and in market share. The Mannequin Y alone took over 38% of Norway’s new passenger auto registrations in March.

To provide a way of the size of the Mannequin Y’s achievement – contemplate that it offered virtually the identical quantity as the remainder of the highest 20 BEVs mixed!

Observe that the efficiency of those different BEVs was not weak in absolute phrases, it was roughly consistent with March 2022. Within the fast shadow of the Tesla have been the runners up, the Toyota BZ4X (repeating its 2nd place, first achieved in February), and the Volvo XC40, in third.

[Clarification: the unit numbers we use for our ranking charts use a different counting methodology from the OFV, so model totals differ slightly, typically within 1%].

The Volvo XC40 jumped forward of the Volkswagen ID.4, and ID.3, pushing them right down to 4th and fifth spots, respectively. The ID. Buzz noticed its highest quantity since December, and took sixth.

In different notable information, additional again within the pack, the Peugeot 208 had its highest ever month-to-month quantity (earlier finest was manner again in August 2020), registering 330 items, and taking eleventh spot. An identical private finest was gained by its barely decrease quantity sibling, the Opel Corsa, simply outdoors the highest 20.

When it comes to the progress of newer fashions: the Nissan Ariya (which debuted in August ’22) noticed its highest ever month-to-month volumes (226 items), and climbed to fifteenth spot. The brand new Hyundai Ioniq 6 sedan construct upon its debut final month, with an honest climb to 198 items, and nineteenth spot.

Lastly, the Nio ET5 made its Norway debut in March, registering a wholesome 41 preliminary items (for information on this new mannequin, see my Sweden report).

Let’s now step again for the broader view:

Because of the blowout efficiency in March, even over a 3 month timeline, the Tesla Mannequin Y is closely dominant!

The opposite notable climbs are by relative newcomers. After two first rate months in Norway, the Toyota BZ4X — having suffered loads of preliminary snafus — is now doing properly, and has consolidated 2nd place, from twenty second in This autumn final 12 months.

This appears to be a results of Toyota strongly tilting its provide in the direction of Norway, greater than some other nation (even than the a lot bigger German BEV market), and catching up on a protracted (delayed) queue of back-orders. We should see the way it performs throughout Europe as an entire (in addition to in different areas).

One other nice climb has been seen for the brand new ID. Buzz, going from 18th in This autumn, to sixth in Q1. Lastly, one other relative newcomer, the BMW iX1, has seen nice progress, from its very first deliveries in December, climbing to sixteenth rank in Q1.

After the premature demise of the BMW i3, the iX1 is essentially the most reasonably priced BMW BEV on supply, and we must always count on it to be the model’s bestseller over the medium time period. For these maintaining data, the iX1 a is mid sized SUV (virtually the identical size because the VW ID.4).

Right here’s a quick abstract of the biggest high 20 movers since This autumn:



In a smaller market like Norway, a month or two of deliveries made (or paused) could be the equal of an on-or-off faucet in influencing a mannequin’s brief time period rating. It doesn’t essentially replicate the long run relative demand for a mannequin.


Norway’s economic system is escaping a number of the worst of the destiny of different European neighbours. We noticed in yesterday’s report that neighbouring Sweden is now in an inflationary recession (“stagflation”). Norway has escaped this, partly resulting from its substantial fossil gas exports (giving its present account a report surplus in 2022), towards the backdrop of European vitality provide disruption.

In keeping with a current forecast from the nation’s central financial institution, Norges Financial institution, the economic system is on monitor for modest 1.1% development in 2023. Since vitality and meals are internationally traded, Norwegian shopper costs have additionally been uncovered to Europe’s inflationary developments in current months, regardless of the nation’s general steadiness of commerce benefiting general from the upper vitality costs (by way of exports).

A lot of the vitality value inflation that Norwegian customers are uncovered to has been offset by an electrical energy subsidy scheme funded by the federal government (and its ballooning nationwide surplus). So general, the long run operating price benefits of plugin autos stay enticing, relative to ICE autos.

This being the case, mixed with Norway being a comparatively small auto market by way of the quantity to be satiated, we will count on the market share of plugin autos, particularly BEVs, to proceed the regular upward climb. The previous 6 months have seen BEVs take greater than 83% of auto gross sales. For  BEV share to persistently attain into the 90% vary, could require first rate provide of quite a lot of compelling small, reasonably priced fashions (BYD dolphin anybody?) These can be wanted to displace the stubbornly persevering with gross sales of HEV autos, just like the Toyota Yaris, and Toyota Corolla (which collectively offered virtually 1,000 items in March).

What are your ideas on Norway’s EV transition and its seemingly end-game? Please soar in to the dialogue beneath.


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