Earlier than the a lot awaited Tesla Investor Day on March the 1, 2023, in Austin, Texas, there was a lot hypothesis in regards to the revelations that may come from Tesla and Elon Musk. On all earlier such events, like Battery Day and AI Days, we have been served with a transparent state of growth and path to the long run. That these paths have been at all times too optimistic is one thing all of us have been anticipating.
The hype was this time even larger than earlier than. There was a brand new secret grasp plan to be introduced. The third within the historical past of Tesla. We should always have recognized higher — it was an investor day occasion throughout market hours. Meaning no new info that might affect the share value was allowed.
As I wrote in my earlier report in regards to the day, the purpose of the key grasp plan was means exterior the scope of Tesla. It was extra formidable than the Paris Settlement that’s too arduous for many nations to observe. It was only a free speaking level in regards to the context wherein Tesla hoped to function. Contributing to these lofty, and really a lot wanted, targets is one thing many corporations have promised to do. We knew Tesla was a kind of corporations, so it may need been information to some traders, however not for any Tesla watcher.
And if it was information to an investor, it was an investor who had not executed his/her homework. (You shouldn’t spend money on an organization for those who have no idea one thing so important because the targets of the group.)
And right here we attain the core drawback with this Tesla Investor Day. It was aimed toward not very knowledgeable traders — individuals who didn’t know a lot in regards to the firm, its merchandise, the best way it operates, its tradition, and its targets.
We did hear loads about Tesla historical past, the present state of affairs at Tesla, some obscure future anticipated developments. However nothing concrete in regards to the future. The one actual information was the placement of the subsequent gigafactory in Monterrey, Mexico. That information was shared with the world by president Obrador of Mexico the day earlier than. It was additionally lengthy anticipated and rumored.
What the Tesla Investor Day 2023 actually was, was an enormous advertising and marketing failure. It promised an essential revelation, the third grasp plan. And delivered nothing.
Elon Musk is without doubt one of the greatest engineers on the planet. However advertising and marketing is totally past him. All his corporations have succeeded due to technical brilliance, overcoming the numerous advertising and marketing blunders he threw alongside the best way earlier than his corporations.
I do not like paywalls. You do not like paywalls. Who likes paywalls? Right here at CleanTechnica, we carried out a restricted paywall for some time, but it surely at all times felt improper — and it was at all times powerful to resolve what we should always put behind there. In concept, your most unique and greatest content material goes behind a paywall. However then fewer folks learn it! We simply don’t love paywalls, and so we have determined to ditch ours.
Sadly, the media enterprise remains to be a troublesome, cut-throat enterprise with tiny margins. It is a endless Olympic problem to remain above water and even maybe — gasp — develop. So …