Tesla should still be retaining prospects to a better diploma than different automakers (primarily based on 2022 knowledge), however it has taken a critical reputational hit. A latest survey of 100 prime manufacturers confirmed that Tesla’s model status dropped from #11 on this rating to #62.
Not an excellent end result on this survey for Tesla dropping from 11 in 2022 to 62 in 2023.
It’s troublesome to measure the impression of Elon’s previous actions/selections/toxicity on Tesla’s model outdoors of surveys like this, and worth cuts masks quite a lot of issues. https://t.co/r4sPSEZvwo
— James Cat (@TSLAFanMtl) Might 24, 2023
That is the type of factor that will not have instant and even apparent results, however there’s little debate that having your model status drop dramatically just isn’t good for gross sales, or for expertise acquisition. Tesla CEO Elon Musk nonetheless claims that demand exceeds provide and that Tesla and SpaceX stay the highest two locations the place graduating engineers wish to work — primarily based on different survey knowledge carried out yearly. Will the latter change within the subsequent survey? Or is the model status hit maybe a lot much less pronounced on the planet of younger engineers than elsewhere? Or is Tesla (together with SpaceX) thus far forward of the gang that it stays on prime? We don’t have the solutions to any of these questions.
We also needs to notice that corporations and their reputations can get higher and worse on the identical time — in numerous methods. Tesla may nonetheless be seen because the automotive and even manufacturing chief when it comes to innovation and thrilling work prospects whereas additionally taking a success on workforce fairness, company governance, employee rights, and/or cultural inclusion. And, frankly, a lot of the non-Tesla stuff Elon Musk has tweeted could have broken the corporate’s status tremendously on the identical time that most individuals see the corporate as bettering and maturing. That stated, the model status hit famous above isn’t any small matter and will certainly affect these different features of the corporate as effectively. We don’t know. We’ll have to attend to see if different surveys and/or knowledge present an identical hit to Tesla’s status and gross sales.
What Axios says about this Axios Harris Ballot is:
- “FTX and Tesla, as soon as seen as shining examples of innovation and alternative, took two of the most important reputational hits on this yr’s Axios Harris Ballot 100 model status survey.”
- “Tesla noticed one of many largest status drops of the previous yr, from eleventh in 2022 to 62nd place this yr, with a 74.3 RQ (79.5 in 2022).”
Featured picture by Zach Shahan | CleanTechnica
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