RAM 1500 Revolution Electrical Pickup Truck Launched at CES


Why on earth is a pickup truck just like the RAM Revolution being featured on the 2023 Shopper Electronics Present? Perhaps it’s the truth that is has two 14.2-inch touchscreens, one among which is detachable to be used outdoors the car, or Shadow Mode, which permits the truck to observe its proprietor at low speeds when climbing in to maneuver it a brief distance is just too cumbersome. Then there may be the AI operate that scans the bar code on a product or measures it with a digital camera to immediately decide whether or not it should match within the truck and the place.

The electrochromatic glass roof can lighten or darken on command and sensors can scan the biometrics of the motive force to regulate the seat and mirrors to suit. There’s a giant heads-up show on the entrance windshield and a robotic that scurries below the entrance of the truck to allow wi-fi charging when parked within the storage. That’s why the RAM Revolution is at CES.

Decrease & Sleeker

Picture courtesy of RAM

One of many first stuff you discover concerning the RAM Revolution is that it’s considerably decrease than the traditional truck. The corporate gained’t say how a lot decrease precisely, however a very good guess can be not less than 6 inches. That goes in opposition to the pattern within the truck world through which pickups have been getting taller and taller over the past decade — to the purpose the place they want little steps below the door and within the rear bumper to individuals can entry the cab and the load mattress.

The entrance of the truck is sort of a bit decrease than the entrance of the present manufacturing truck, which is opposite to the present pattern within the truck world as properly. Most standard pickups appear to tower over different autos. Look within the rearview mirror with a RAM 1500 behind and also you could be forgiven for pondering Mount Blanc or the Exxon Valdez was in your tail.

RAM 1500 Revolution Electric Pickup Truck

Picture courtesy of RAM

The explanation, after all, is aerodynamics. Whereas a diesel engine doesn’t a lot care whether it is pushing the equal of a barn door by way of the air, an electrical car must cleave the air as effectively as doable if it desires to have sufficient vary to get to the ironmongery shop and again on a single cost.

The RAM Revolution is only a idea at this level. The corporate will not be releasing many technical particulars, but over at GM, the objective is for its Silverado EV to have as much as 400 miles of vary. One mannequin will reportedly have a 20,000 lb. towing capability, so these are the targets RAM should attempt for if it desires to be totally aggressive. A 12 months in the past, RAM hinted that its upcoming pickup truck might need a variety extender engine in-built. There was no point out of such a factor on the CES reveal.

RAM 1500 Revolution Electric Pickup Truck

Picture courtesy of RAM

What we do know is that the RAM Revolution is constructed by itself ladder and body chassis that shares nothing with the body of the present RAM pickup. We additionally know the battery pack is put in between the body rails slightly than beneath them, which helps decrease the physique for higher aerodynamic effectivity. Regardless of the decrease top, the passenger cabin is bigger — cavernous could be a greater phrase. With no engine and transmission to work round, the designers have pushed the cab and windshield ahead for extra passenger area whereas saving room for a big frunk.

In the back of the cab is a mid-gate with a pass-through door to permit longer objects to suit inside. Along with an prolonged tailgate, the RAM Revolution can accommodate objects as much as 18 ft in size. There are additionally two bounce seats in-built to the mid-gate for a semblance of third row seating.


Electrical autos are well-known for his or her instantaneous acceleration and stump-pulling torque. The RAM Revolution won’t disappoint. It options 800 volt structure and might add 100 miles of vary in 10 minutes, due to its potential to just accept as much as 350 kW of energy from a DC quick charger. (The present Ford F-150 Lighting is proscribed to 165 kW, however there may be an all new truck is within the works which is able to undoubtedly settle for greater charging energy.) 4-wheel steering and air journey suspension might be obtainable choices.

This present day, essentially the most highly effective RAM 1500 mannequin is the 702 horsepower TRX. RAM Revolution chief designer Ralph Gilles tells The Verge, “Being electrical, it’ll put a TRX to disgrace in acceleration.” He provides that RAM engineers and designers threw the kitchen sink on the Revolution idea and plenty of of those options might be implausible for manufacturing responsibility. Nevertheless some might be integrated into future manufacturing autos. The corporate created the idea primarily to solicit suggestions from potential prospects. “That is an open letter to our fan base,” he stated. “The suggestions we’re going to get goes to tell quite a lot of issues we select to maintain.”

RAM 1500 Revolution Electric Pickup Truck

Picture courtesy of RAM

In an interview with Gilles, Autoblog requested him how troublesome it’s to design an electrical truck with out alienating its conventional prospects. “I really like that query,” Gilles answered, “as a result of I feel the market is certainly parceling out in a manner. You may have the, let’s say, early adopters that wish to inform the world what they’ve chosen to do. So for that, yeah, the futurism is there. In our case, we’ve been speaking to our present homeowners, and quite a lot of them are wanting with quite a lot of curiosity at this EV area. We’re additionally our prospects in a manner. We’re very a lot truck homeowners and patrons and customers.”

“And so they’ve been saying, give me one thing futuristic. Present me that it’s doing one thing completely different. However don’t do it for doing its sake, if what I imply. They don’t need a frivolous factor. They don’t need one thing that simply tries so arduous to look futuristic that it’s type of misplaced in itself. So we’re actually making an attempt to make it nonetheless a truck that has a daring presence, zero sacrifice to performance, nice visibility, and nice utilization. In some instances, higher utilization, contemplating the ginormous frunk. I don’t wish to say what number of our bodies you possibly can put in it, however it’s fairly substantial. So actually, our prospects say, make it, make it look cool, make it look robust.”

The Takeaway

Pickup vehicles are massively fashionable within the US. The autos that move for vehicles in different international locations are about half the dimensions of the standard American pickup truck. When it comes to styling, the RAM Revolution really goes a bit additional than the F-150 Lightning and the Silverado EV, each of which strongly resemble their inner combustion powered cousins. Squint and you may even see a touch of the Rivian R1T within the strains of the RAM Revolution.

Prospects love decisions. Quickly they’ll have a alternative of an electrical pickup from Ford that’s practically indistinguishable from the traditional truck, one other from GM that departs barely from its standard truck, and one from RAM that’s fairly a bit completely different in look. The RAM needs to be the extra environment friendly alternative, however branding is a strong pressure within the pickup truck world. In a battle between effectivity and branding, who wins? Keep tuned.


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