Norway Nonetheless Addicted To Tesla

Progress continued for the Norwegian plugin EV market in Might 2023, as mixed plugin share hit virtually 90%, up from 85% a yr in the past. Full electrics alone took virtually 81% share, grabbing 7.5% extra of the remaining market than final yr. The general auto market noticed volumes of 13.342 models, up virtually 16% YoY, and better than Might 2019. The Tesla Mannequin Y was the month’s bestselling automobile, miles forward of others in quantity.

The 88.9% mixed plugin whole was made up of 80.7% BEVs, and eight.2% PHEVs.  A yr in the past their scores have been 85.1% mixed, with 73.2% BEV, and 11.9% PHEV. Mixed rating has simply dipped beneath the >90% maintained over the previous three months, however will get again effectively above 90% in June. The market remains to be discovering its new equilibrium after January 1st incentive adjustments.

Quantity of PHEVs was down solely about 20% from Might final yr (regardless of a lot much less incentive help), while BEV volumes elevated by over 27% YoY.

Mixed combustion-only share stood at 3.3%, with solely March 2023 decrease (2.7%). Their mixed quantity, at 435 models, was lower than half that of Might 2022.

It’s fairly seemingly that from September 2023 onwards, excepting unexpected anomalies, plugins gained’t drop beneath 90% market share, and combustion-only gained’t return above 5% share. For plugins to get persistently above 95% share would require extra numerous – and particularly, extra reasonably priced – automobile courses to be catered for.

Norway’s Might ’23 Bestsellers

There was a time, not so very way back, that Tesla would not often overwhelm Norway’s gross sales charts exterior the ultimate month of every quarter, when transport volumes peaked. That’s not the case, largely because of regular European provide coming from Gigafactory Berlin-Brandenburg.

Might was a working example, with the Mannequin Y utterly swamping its nearest rivals, and matching the quantity of the subsequent 5 fashions mixed.

The runners up have been the Volkswagen ID.4, and the BMW iX1. Discover that each member of the highest 10 is (roughly) a mid-sized SUV or crossover, save for the ID.Buzz.

The BMW iX1 has climbed the ranks quick, from its launch final December, to now hit the #3 spot. Its earlier excessive was #10, simply final month. Let’s see what volumes BMW can preserve for this mannequin, their most reasonably priced present BEV. It seems to be within the candy spot for the Norwegian market.

The one different notable progress within the prime 20 was from the MG4, which is slowly cranking up its Norwegian provide, reaching a 175 unit private finest in Might. I count on – by way of demand – the sky is the restrict for this mannequin (as it could even be for something equally good worth from different producers). In actuality although, MG’s manufacturing capability is the precise restrict, and it stays to be seen what number of models Norway might be allotted every month. No matter they will provide will likely be snapped up.

Past the highlight of the highest 20, the BYD Atto 3 resumed a gradual enhance in quantity, with 52 models in Might. That is nonetheless far in need of its first huge push in December (a one-off 576 models), however a gradual and regular enhance in month-to-month provide give us a greater learn on its long run prospects. BYD has the capability to provide big demand – it offered virtually 30,000 models of the mannequin in China alone in April.

At a unique value level, the Lexux RZ450E stepped up its supply quantity modestly, from its launch of 14 models in April, to 51 models in Might. That is primarily the Lexus variant of the Toyota BZ4X, with the identical battery and charging, however considerably extra highly effective motors, and fractionally much less vary. The Toyota sibling (#16 in Might, although #2 in March) has lately acquired software program enhancements to charging velocity, with extra battery capability unlocked to be used (trimming of the reserve buffer). Presumably the identical enhancements could make it to the Lexus additionally.

Let’s investigate cross-check the long term rankings (notice the graph scale for the Tesla Mannequin Y is trimmed to suit):

Within the 3 month view, the Tesla Mannequin Y is much more dominant, virtually matching the quantity of the subsequent 8 autos mixed!

The Volkswagen ID. Buzz, in #4, is proving fashionable – absolutely the primary minivan that has develop into an everyday within the prime 5 in Norway. Recall that it solely launched in quantity in October. I’m to see if its present quantity displays the one-time fulfilling of longstanding backorders, or whether or not it is going to maintain this over the long term. Let’s see.

Likewise, from an October (re-)launch, the Toyota BZ4X has finished effectively to climb into #5 spot in Norway. The software program tweaks talked about above can solely assist its reputation develop.

Primarily based on latest tendencies, we will count on the MG4 to enter the highest 20 chart someday within the subsequent couple of months.


Norway’s EV progress continues to shine, with BEVs steadily filling out the remainder of the market. Might was the 4th month on the run that noticed BEVs take over 80% of the market, which is a powerful signal. Their year-to-date share of the market now stands at 83.3% (regardless of the hangover from the January 1st incentive adjustments).  A yr in the past, the determine was 79.2%. I’d guess that – a yr from now – we could be 88% or above.

For the expansion to proceed briskly into the excessive 90% vary would require a couple of extra good worth choices to compete with the MG4. This implies producers coming with autos at a supply value round (or underneath) ~€25,000 (~290,000 NOK). They need to on the similar time provide cheap competence in vary and charging velocity.

We all know that BYD will finally come to Europe with the Seagull, however which different producers are keen to step up? Volkswagen has proven an ID.2 idea which may be provided round this value, and an much more reasonably priced ID.1 could come after that. However these are usually not at present anticipated till 2025, and 2027, respectively! Maybe nearer are the Renault 5 and Renault 4, at present slated for launch in 2024 and 2025 respectively. Please tell us within the feedback which BEVs underneath a €25,000 value you could have your eye on for launch over the subsequent couple of years.

What are your ideas on Norway’s EV transition total? Please be a part of within the dialogue beneath.


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