Going Vertical — EV Gross sales In Australia & New Zealand


As the brand new yr progresses, we are able to see the Antipodean electrical automobile uptake curves heading in the direction of the vertical.

Some pundits expressed disappointment that Robyn Denholm’s prediction that Tesla would double its presence on Australian roads didn’t eventuate, however as Veda Prime factors out — 4,500 Teslas landed at ports earlier than the tip of the yr that weren’t delivered as a result of logistical and different delays. I’m positive they’re being delivered as I write. Plus, there are 5 extra shiploads of Teslas on the waters and shortly to reach.

Tesla delivered 41,729 automobiles to Australia from 2014–2022, in response to knowledge collected by Veda Prime.

Tesla gross sales — Australia chart courtesy of Veda Prime.

Tesla gross sales nearly doubled final yr (therefore the vertical line on the chart) and accounted for nearly two out of each three electrical automobiles bought in Australia — because the Tesla Mannequin 3 ended the Toyota Camry’s 28-year dominance of the midsize phase. If charted, this line would are likely to the vertical.

The Tesla Mannequin 3 posted 10,877 gross sales in Australia final yr, forward of the Toyota Camry’s tally of 9,538 deliveries. Simply two Tesla automobiles — the Mannequin 3 sedan and Mannequin Y SUV — drove the US auto large to sixteenth place outright on the gross sales charts, forward of established manufacturers reminiscent of Audi, Honda, and Volvo.


Vary of automobiles lined up for the AEVA/TOCA BBQ. Photograph courtesy of Jon Day.

Figures launched immediately confirmed 33,410 electrical automobiles have been reported as bought in Australia in 2022, a rise of 549% (from a low base of 5,149 electrical automobile gross sales in 2021). Regardless of the surge over This autumn, which included the introduction of the Mannequin Y, the BYD Atto 3, and the refreshed MG ZS EV, electrical automobiles solely managed a penetration charge of round 4% over the 2022 calendar yr. I anticipate a lot better in 2023.

Australia’s figures: HEV — 81,786, up 16%, making up 7.6% of the brand new automotive market; PHEV — 5,937, up 76%, and 0.5% of the market; BEV — 33,410, up 549%, and three.1% of the overall new automotive market.

BYD with solely three months of deliveries was the second finest promoting EV model of 2022. With the launch of the Seal early in 2023 and a manufacturing ramp-up coupled with an export push, BYD is predicted to present Tesla a run for its cash this yr in Australia and New Zealand. Sadly, figures are usually not out there for the MG ZS EV. Nevertheless, I anticipate the overall to be 4 figures.


Refreshed MG ZS EV. Photograph courtesy of Jon Day.

BYD bought extra automobiles in Australia than Audi, Honda, Volvo, and BMW. That’s fairly a feat contemplating the Atto 3 solely arrived in October. Polestar solely managed to promote 1,524 automobiles all year long — by the way, this is similar quantity that BYD bought simply in December. Polestar is predicted to carry out higher in 2023.

In the meantime, over the ditch in New Zealand … 220 plugin automobiles have been registered within the first week of 2023, 146 of them BEVs. Splendidly, 3 of them have been BEV utes! That is about 20% market share in solely the primary week of the month, and the primary month of the yr! Let’s hold our eyes on the NZ transport website for additional updates.

“New Zealand Motor Trade Affiliation (MIA) chief govt David Crawford says that native electrical automobile gross sales ‘strongly exceeded expectations’ within the full yr 2022, including that they’re ‘quickly closing the hole on month-to-month gross sales of hybrids,’” Stuff writes.

“A complete of 164,964 new automobiles have been registered in 2022, making it the second largest yr on report — coming in simply 490 items shy of final yr’s report 165,287 registrations.

“Gross sales of pure electrical BEVs grew exponentially in 2022, rising from 6,897 in 2021 to 16,223. Which means BEVs comfortably outsold plug-in hybrids by nearly two to at least one (7,259 PHEVs have been registered in 2022).

“Whereas hybrid automobile gross sales grew year-on-year — from 13,794 to 17,621 — electrical automobiles seem set to overhaul them for reputation in 2023 assuming the momentum proven final yr continues.”

Your feedback on this Toyota?

New Zealand’s figures: HEV — 17,621, up 27%, attaining 10% of the brand new automotive market; PHEV — 7,259, which was 4% of the market; BEV — 16,223, up 135%, and 10% of the overall new automotive market. Observe these figures for the entire yr are decrease, comparatively, than the distinctive December figures.

“Whereas the MIA’s focus is on EVs, utes continued to steer the market with the Ford Ranger and Toyota Hilux named as the 2 hottest nameplates within the nation. Industrial automobile gross sales dropped yr on yr by 9% – a determine some may attribute to the introduction of the Clear Automobile Low cost feebate scheme.

“Total, the variety of automobiles bought in New Zealand with some type of electrification nearly doubled in 2022; rising from 23,173 to 41,103.

“The mixed gross sales of hybrids and EVs are steadily inching nearer to the ute and industrial automobile market. A complete of 48,479 industrial automobiles (inclusive of utes, vans, and vans) have been registered in 2022.”

With the launch of the LDV eDeliver 3, the eDeliver 9 vans, and the eT60 ute — dubbed “the EV for the Kiwi” — there might be extra EVs out there within the industrial automobile sector.


Nice to see a BMW i3 and a Mitsubishi i-MiEV. Photograph courtesy Jon Day.

It’s laborious to not discover the transition from ICE to electrical, and from Tesla’s market monopoly to a extra broad-based selection of EVs. At a latest BBQ organised by the Australian Electrical Car Affiliation together with the Tesla House owners Membership of Australia, it was apparent that not solely have been there extra EVs on the street, there was additionally a higher selection. It wasn’t simply Teslas. Many more moderen fashions — for instance, the Polestar 2, BYD Atto 3, and MG ZS EV — have been additionally current with their proud and enthusiastic house owners. So have been among the previous timers: a few BMW i3s and a Mitsubishi i-MiEV.

My spouse says she is trying ahead to sitting at site visitors lights and being surrounded by quiet EVs — like in Norway. Sure, pricey, like in Norway. However I assume there’ll nonetheless be plenty of duff-duff music and different annoyances. And no snow! With extra fashions turning into out there, the market shift to EVs will proceed. The expertise disruption charts will go vertical and the statistics will hold piling up.




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