EVs Take 56.5% Share In Sweden — Going Nowhere, Backwards

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June noticed plugin EVs take 56.5% share in Sweden, down YoY from 59.2% in June 2023. BEV share fell YoY, whereas PHEV share was flat, and each misplaced quantity. General auto quantity was 25,401 items, down 10% YoY. The Tesla Mannequin Y was the most effective promoting BEV.

June’s end result noticed mixed plugin EVs take 56.5% share in Sweden, with full battery-electrics (BEVs) at 35.9%, and plugin hybrids (PHEVs) at 20.6%. These shares evaluate YoY towards 59.2% mixed, with 38.7% BEV, and 20.5% PHEV.

The 2024 development of BEV decline continues, after incentives dried up all through 2023, the financial system is in a squeeze, and plenty of legacy producers refuse to market their half-hearted BEV choices at something apart from grossly over-inflated costs, whereas pushing (and in some circumstances rising) their ICE gross sales. Taking a look at you, Stellantis.

June’s quantity noticed BEVs down 14% YoY (underperforming the general market), and PHEVs down virtually 10% (on par with the market).

Stepping again to take a look at 2024 12 months up to now, BEV share has fallen to 32.4% share, from 37.3% YoY, as a consequence of BEV volumes underperforming the general market decline. H1 2024 noticed BEV quantity greater than 20% down YoY, at 42,757 items. Certainly, the general market is down in quantity (by 6% YoY) largely due to the drop in BEV volumes.

The one vivid(ish) spot is that PHEVs have taken up a number of the slack, and grown in quantity YoY throughout H1, by 8.4%. Even this isn’t sufficient to stop mixed plugins from shedding share YoY, nevertheless. Cumulative 2024 mixed plugin share stands at 56.3%, from 58.0% YoY.

None of that is spectacular. In the meantime, the Chinese language market’s home EV penetration price is catching up with Sweden, and has elevated plugin share to 47% as of Might, even while incentives have decreased YoY. How is that this attainable? The choice, the associated fee, and the pricing of BEVs (and EREVs, and PHEVs) continues to enhance in China, greater than compensating for the trimming of incentives.

This pricing enchancment – the conventional sample within the ramp up of any new know-how – just isn’t the case in Europe, together with Sweden. As an alternative, European EV costs have elevated over the previous few years (even while batteries and different EV elements have turn out to be cheaper)! This ought to be a serious scandal, however the legacy auto business (and its income, and vested pursuits) are highly effective, and the political class seems to be complicit. #neoliberalcapitalism.

Because of Sweden’s weakening efficiency of plugin EVs, petrol-only powertrains really elevated YoY their share in June, from 23.4% to 24.5%, since their quantity shrinkage was higher than the market common. One small piece of fine information was that Diesel share continues to steadily drop, all the way down to 7.3% in June, from 8.1% YoY.

EVs Take 56.5% Share In Sweden

Greatest Promoting BEVs

Again to its common place, the Tesla Mannequin Y was the most effective promoting BEV in June, with 2,106 registrations.

The Polestar 2 has returned to kind in current months, now taking second place with 937 items. The Volkswagen ID.4 took third place, with 732 items.

The Polestar 2 has returned to nice well being (4th total 12 months up to now), from a mean rank of tenth in H2 2023.

The brand new Volvo EX30 stepped again barely to 4th in June (from 2nd in Might), however nonetheless maintains regular numbers not removed from its 700 unit current month-to-month common.

Apart from the standard jostling for place, there have been no large surprises within the prime 20 (and even within the prime 30).

We noticed one debutant BEV come on to the Swedish market in June, the brand new Audi Q6 e-tron, with an preliminary 3 items. That is an costly midsized premium SUV, with size of 4,771 mm and pricing from SEK 885,000 (€77,930). It’s rated for as much as 625 km (WLTP) vary, and DC charging 10-80% in 21 minutes. On the upside, the Q6 e-tron relies on VW Group’s new BEV platform, the PPE (shared with the brand new Porsche Macan, and the upcoming Audi A6 e-tron), which is pretty progressive in each technical capacity and in total effectivity.

On the draw back, clearly this lofty worth level is already saturated with BEV choices, and gained’t translate to sufficient quantity by itself to maneuver the needle on the transition. But, the innovation and certain success of this VW Group platform within the higher segments will preserve the stress on competing premium manufacturers (BMW, Mercedes, Volvo, Jaguar Land Rover, Alfa Romeo, Maserati, Lexus, and so forth) to up their very own recreation. The ensuing R&D and know-how (and price) enhancements will ultimately make it all the way down to extra reasonably priced segments.

When it comes to just lately launched fashions, the Peugeot e-3008 (9 items), and the BYD Seal-U (7 items), had quieter months after their Might debut. The Mini Countryman (14 items), and Sensible #1 (4 items) had been additionally quieter following their April launch, and the Polestar 4 was silent (0 items). It’s nonetheless early days for all these fashions, with uneven transport, so we’ll regulate them.

Let’s flip to the longer-term image:

The Tesla Mannequin Y remains to be dominant, with quantity not removed from that of the following two fashions mixed. Its sturdy June efficiency really led it to barely enhance the hole over runner up, the Volvo EX30.

While there have been a number of small rating adjustments, and a few properly established fashions waxed or waned (e.g. the Cupra Born is again to volumes it final noticed on the finish of 2022), there aren’t any nice surprises, past the quick ascent of the Volvo EX30.

One other comparatively first rate performer is the Volkswagen ID.7, which had a sluggish begin after its Swedish debut in November, however has seen good volumes over the previous two months, and climbed to fifteenth place. An analogous sample, at a decrease magnitude, is current for the BMW i5 (September debut), which just about made this listing, in twenty fourth place. It appears that evidently massive sedans nonetheless have followers in Sweden.

For a current take a look at Sweden’s fleet transition trajectory, verify my February report.


The auto market drop of 10% YoY echoes the weak state of the broader financial system. Newest obtainable macroeconomic information from Q1 2024 was revised from a provisional GDP calculation of unfavourable 1.1%, to a optimistic 0.7%. This was a optimistic flip from the earlier 3 quarters (all unfavourable), however let’s see if that’s sustained in Q2.

The inflation price cooled additional to three.7% in Might (newest information), from 3.9% in April. Rates of interest remained at 3.75% all through June, unchanged since early Might. Manufacturing PMI fell again barely to 53.6 factors in June, from 54.0 factors in Might.

The auto business affiliation, Mobility Sweden, notes that the EV market has “stagnated” and urges authorities motion, however – actual discuss – past asking for extra handouts subsidies, shouldn’t in addition they verify their very own behaviour, and urge their very own members to cease overpricing their BEVs? In any case, the UK BEV market has saved rising EV share, regardless of cancelling subsidies two years in the past.

At what level does persevering with the tradition of subsidies counter-productively help the false narrative that BEVs “are [inherently] dearer” than ICE automobiles, and turns into an excuse for foot-dragging? The Chinese language auto market reveals that BEVs are not dearer.

What are your ideas on Sweden’s EV market and trajectory of transition? Please leap into the dialogue beneath.


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