EVs At 90% Share In Norway – Tesla Mannequin Y Greatest Vendor

August noticed plugin EVs at 90.0% share in Norway, up from 86.1% a 12 months in the past. Full electrics continued to realize floor, taking 83.5% share. General auto quantity was 11,083 models, down over 10% 12 months on 12 months. August’s greatest promoting car was the Tesla Mannequin Y.

EVs At 90% Share In Norway

EVs At 90% Share In Norway

August noticed mixed EVs at 90% share in Norway, comprising 83.5% full electrics (BEVs), and 6.5% plugin hybrids (PHEVs). These examine with YoY figures of 86.1%, 74.9%, and 11.3%, respectively. We are able to see that BEVs have gained nearly one other 10% of the market prior to now 12 months, and PHEVs are in decline, together with all different non-BEV powertrains.

In quantity phrases, BEVs are literally flat YoY, and all different powertrains have misplaced quantity, resulting in the general 10.4% decline in general market quantity. Petrol-only automobiles misplaced 58% of their quantity YoY, seeing simply 122 models in August. Even PHEVs misplaced 48% of their quantity, falling to 724 models.

HEVs (plugless hybrids) fell in quantity by “solely” some 30%, and are shrinking extra slowly than PHEVs. Each have somewhat over 6% market share. It will be ironic if PHEVs, which can drive most of their miles on renewable power when used as meant, fell under HEVs, that are totally depending on fossil fuels. The problem is probably going the worth distinction, with PHEVs being typically costly, whereas fundamental HEVs, with tiny batteries and modest motors, will be produced for not a lot extra expense over a combustion-only car.

As soon as BEV fashions have crammed out extra niches, and cheaper price factors — within the context of Norway’s in depth DC charging community — all different powertrain gross sales, together with each types of hybrid, will rapidly fade.


EVs At 90% Share In Norway - Evolution

EVs At 90% Share In Norway – Evolution

August Greatest Sellers

After a gradual July, Tesla was again in August with the Mannequin Y taking high spot, with 1,450 models. This was nearly twice the amount of the runner up Skoda Enyaq (733 models). The Volkswagen ID.4 took third spot.

There have been no huge strikes within the mannequin rankings, simply the conventional quantity of inevitable shuffling ensuing from producers’ various month-to-month cargo allocations.

There have been additionally no new BEV fashions making a Norwegian debut final month. Even lately arrived excessive finish fashions just like the Lucid Air, and Lotus Eletre, appeared to be taking a vacation in August.

September is often a extra lively month in Norway’s BEV market – let’s maintain a watch out over this month and see if there’s some extra notable information in time for the subsequent report.

In the meantime, let’s check out the three month image:

Right here the Mannequin Y continues to be dominant, not removed from the mixed quantity of the 2 closest fashions, the ID.4 and Enyaq. The latter has recovered to its regular spot, after briefly seeing decrease volumes within the early a part of this 12 months.

Additional down the rankings, the Volvo XC40 (in eleventh) has had a comparatively quiet summer season, each in Norway, and in its Swedish home-market. Maybe that is simply momentary allocation selections, or maybe there are some manufacturing changes happening — tell us within the feedback when you have insights.

Essentially the most notable climb was the MG4, climbing to thirteenth spot, from twenty sixth within the earlier interval (March to Could). If there’s sufficient manufacturing capability, the MG4 could make it into the highest 10 within the coming months, regardless of not being an SUV or minivan, as all the opposite favourites are.


Fleet Transition Replace

As soon as per quarter we get up to date fleet composition information from Elbil.no. I’ve integrated the info into the long run data, and so we are able to see the trajectory of change over time:

By the top of June 2023, mixed plugins have been at 29.6% of Norway’s passenger car fleet, with BEVs alone at 22.6%. This is a rise of 1.2% for mixed plugins, and 1.1% for BEVs, over the share seen on the finish of March. March itself noticed plugin share progress simply 0.7% over the earlier quarter.

A robust quarter usually sees plugin share of the fleet develop by nearly 1.5%. The modest progress to this point in 2023 is as a result of H1 auto market being some 4% down YoY. Even with BEVs rising in share, their H1 quantity has solely elevated by 2% YoY, largely ensuing from the hangover impact of the January 1st incentive modifications. The lacklustre client financial system can also be not serving to (extra under).

Nonetheless, taking an extended view, the expansion of BEVs within the fleet continues to be accelerating (the curve continues to be exponential, not linear). The gasoline use of the remaining combustion fleet can also be declining quicker than the fleet measurement, resulting from older car being pushed much less.

To grasp the dynamics of Norway’s fleet transition — and the ensuing drop in highway gasoline demand — see my earlier deep dive right here.



Norway’s general financial system is slowing down, from 3.3% annual progress in Q1, to only 0.7% by the top of Q2. Inflation charges stay excessive, at 5.4%, and the patron worth index continues to be growing. The rate of interest has elevated to 4%, from 3.75% in June. All of that is naturally taking a toll on new automobile gross sales.

“In brief, we are able to most likely say that tighter instances with a difficult financial system for a lot of are slowing down new automobile gross sales… The August registrations present indicators of more durable financial instances and this has most likely made many individuals suppose twice earlier than selecting to purchase a brand new automobile ” says OFV director Øyvind Solberg Thorsen.

He goes on to say that “lots of the new automobile registrations to this point this 12 months are automobiles that have been ordered by prospects a very long time in the past, and the business studies fewer new prospects in automobile retailers in the meanwhile.”

While because of this new automobile gross sales this 12 months will possible proceed to be down from final 12 months, the choice of those that are nonetheless shopping for new automobiles stays targeted on BEVs. It’s simply that the pace of the change-over is slowing down this 12 months.

What are your ideas on Norway’s EV transition? Please leap in to the feedback part under to hitch the dialogue.


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