EVs At 90.9% In Norway – Last 10% Wants Reasonably priced Fashions

June noticed plugin EVs at 90.9% share of Norway’s auto market, up from 89.9% a yr in the past. Full electrics elevated their share to 82.2%, with plugin hybrid share diminishing to eight.7%. Total auto quantity was 15,566 models, up 4.5% YoY. Tesla’s Mannequin Y was but once more Norway’s bestselling car, virtually 3x the quantity of the runner up.

EVs at 90.9% share

EVs at 90.9% share


With mixed EVs at 90.9% share in June, full battery electrics (BEVs) contributed 82.2%, with plugin hybrids (PHEVs) at 8.7%. These examine with corresponding YoY shares of 89.9%, 78.7%, and 11.2%. We will see that the plugin weighting is shifting in the direction of BEVs.

In quantity phrases, BEVs grew by 9.2% YoY to 12,801 models. PHEVs in the meantime shrank 18.9% to 1,354.

Combustion-only powertrains mixed misplaced 39% quantity YoY, falling to 588 models in June, and three.8% of the market.

As a result of new greater emissions taxes from January 1st, plugless hybrids (HEVs) have taken over share from combustion-only autos this yr, presently at 6.2% YTD cumulative share.

Plugless autos will proceed to be offered in Norway till plugin choices — almost definitely BEVs — seem in all car segments, and at reasonably priced value factors.

EVs at 90.9% share

EVs at 90.9% share in Norway’s Transition

Norway’s Bestsellers

As traditional, the Tesla Mannequin Y is once more the bestseller, with 3,125 models, virtually 3x the quantity of the runner up Volkswagen ID.4. The third place goes to the Skoda Enyaq.

There have been no new faces within the high 20, just a few shuffling of already established fashions. The one high 20 mannequin to place in a personal-best efficiency was the MG4, with 242 models, and gaining fifteenth spot, a brand new excessive. As one in every of Europe’s greatest worth BEVs, we are able to anticipate the MG4 to maintain climbing.

Outdoors the highest 20, there have been a couple of newcomers. Essentially the most vital is the Jeep Avenger making its Norway debut, although with simply 3 models for now. Let’s see if this considerably reasonably priced small SUV can catch on in Norway, because it already is doing in France.

The business model, Maxus, well-known for good worth vans in Norway, has not too long ago launched a pickup truck to the Norwegian market, the Maxus T90 (36 models in June). It’s reasonably reasonably priced (€50,000), and is maybe the primary BEV obtainable in Norway that may enchantment as a practical work-vehicle possibility for farmers and rural staff.

The T90 has one obtrusive concern, nonetheless — it’s presently solely obtainable as rear-wheel drive! To enchantment as a reliable field-and-forest car, particularly in snowy Norway, Maxus must make a 4WD variant obtainable.

Additional down the ranks, Lotus debuted their premium sporty SUV, the Eletre. That is priced over €90,000, so received’t make a quantity affect on Norway’s transition. It’s nonetheless good to see an extended established ICE sportscar model beginning to provide BEVs. If it sells nicely, it’d inspire others within the efficiency SUV section to rush their very own electrical choices (are you listening Porsche?).

Let’s now view the longer perspective:

Within the 3-month view, the Tesla Mannequin Y continues to be extremely dominant, with round 2.8x the quantity of the runner up Volkswagen ID.4.

There are a couple of vital movers within the high 20. Most spectacular is the BMW iX1, which greater than trebled its earlier 3-month quantity, to a report 1,102 models, placing it in sixth spot.

The Nissan Ariya noticed 2.5x its earlier quantity, with 713 models, and took tenth place. The MG4 additionally put in a robust efficiency, with quantity 2x its earlier greatest, and took nineteenth place.

Let’s give a shout out additionally to the Volkswagen ID. Buzz which continues to do remarkably nicely for this massive format of car (promoting virtually twice the quantity of the ID.3!) The Buzz’s quantity grew 46% over the earlier quarter, to a wholesome 1,589 models, and it took 4th place general.


June’s EVs At 90.9%… How About The Fleet?

Let me give a fast replace on Norway’s fleet transition to plugins. As of the tip of Q1 2023 (the newest obtainable fleet knowledge), plugins made up 28.4% of Norway’s passenger automobile fleet, with BEVs at 21.5%. As soon as we get the end-of-June figures, they’ll doubtless present give-or-take 30% plugin share of the fleet (~22.7% BEV).

The fleet turnover price to plugins is presently round 5.5% per yr, and will probably be slightly over 6% per yr as soon as plugins take 95% to 99% of recent gross sales. If very reasonably priced BEVs arrive in plentiful provide, people could determine to retire their previous ICE automobile “earlier” than traditional, to seize the operating value financial savings of BEVs, and the annual fleet turnover price might — in precept — method 7%.

For the definitive deep dive on the dynamics of Norway’s fleet transition to EVs, and decline in street gasoline demand, see my unique report.



Regardless of YoY auto market progress in June, the primary half of the yr noticed general auto quantity down by 2.9%. Norway’s auto business group,  the OFV, attributes the drop to “uncertainty amongst customers”.  They go on to say “We anticipate that some must postpone the acquisition of a brand new automobile attributable to monetary challenges with the present degree of rates of interest and value will increase.” (OFV, machine translation)

The inflation price is presently at virtually 7%, and though fossil gasoline gross sales have grown massively over the previous 18 months, the non-fossil gasoline portion of the financial system is nearly stagnant.

These elements clearly weigh on shopper sentiment, as OFV factors out. Nonetheless, Norway stays an especially rich nation general, so don’t anticipate purchases of recent autos, notably BEVs, to dry up. As extra fashions turn out to be obtainable at cheaper price factors, and extra various car segments, BEVs will proceed to steadily develop share. The pace at which these fashions turn out to be obtainable will dictate the ultimate phases of Norway’s transition to BEVs.

What are your ideas on Norway’s EV transition? Please be a part of the dialogue by leaping into the feedback part beneath.



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