Europe-Large EV Survey Finds Rising Curiosity in E-mobility & Acceptance of Chinese language Manufacturers

Final Up to date on: sixth August 2025, 01:33 am

• A survey of greater than 8,000 individuals throughout Europe reveals that curiosity in EVs is steadily growing, with nearly three in each 5 respondents saying they’re prone to personal one by 2030: up from simply 42% this yr
• Youthful customers and people within the Nordics — notably Sweden and Denmark — present the strongest intent to change to e-mobility, suggesting cultural and generational shifts are serving to to speed up adoption
• Sentiment in direction of Chinese language manufacturers is bettering, with 38% of customers saying they’re extra open to purchasing a Chinese language EV than they have been only a yr in the past
• Perceptions of Chinese language EVs are altering, with almost half of respondents agreeing they provide worth for cash, and 40% agreeing that premium Chinese language EVs are nearly as good as these from the competitors
• Whereas model nationality nonetheless issues to many, attitudes are softening, notably amongst youthful customers and people already driving EVs
• Value, vary, and charging stay key boundaries to adoption however fast-improving know-how and investments in infrastructure will assist overcome these

World electrical mobility model Zeekr has commissioned a pan-European survey of greater than 8,000 individuals to additional develop its understanding of shopper attitudes in direction of electrical autos and electrification, together with sentiments in direction of Chinese language manufacturers and boundaries to EV possession.

Key findings from the survey, carried out in partnership with Markettiers in Belgium, Denmark, Germany, the Netherlands, Norway, Sweden, Switzerland, and the UK, discovered that buyers — notably amongst youthful age teams and people within the Nordics — are more and more receptive in direction of EVs, and are actually extra appreciative of Chinese language EV manufacturers. And whereas for a lot of, the nation of origin of their subsequent automobile stays an vital consideration, attitudes in direction of Chinese language EVs are softening, notably those that have already made the swap from combustion engines. There’s extra widespread appreciation for the superior know-how that Chinese language manufacturers are bringing to the market, in addition to high quality and security.

The survey confirmed that though broadly cited boundaries to e-mobility of vary, charging and price stay front-of-mind for a lot of, fashions providing vary larger than 500km (WLTP) are commonplace, the arrival of 800V know-how provides handy ultra-fast charging, and enhancements in know-how and growing competitors within the market are making EVs more and more enticing.

Zeekr Europe appearing CEO, Lothar Schupet, stated: “The advantages of electrical autos are broadly understood however we respect that not each market or all ages group is as receptive to them as others. We wished to look even deeper into the optimistic and detrimental views that buyers throughout Europe have in direction of EVs generally and Chinese language EVs specifically to raised perceive the boundaries to entry — each actual and perceived.

“The survey we commissioned does precisely that, and can assist us to create even higher EVs that may assist additional speed up the transition to e-mobility all through Europe. And as extra Chinese language manufacturers launch in Europe, we consider that having Design and R&D Centres in Sweden and integrating buyer co-creation on the coronary heart of our product improvement course of provides Zeekr a European soul that really units it aside.”

Nordic markets present persevering with curiosity in electrification: greater than 62% of respondents in Sweden stated they have been fascinated with proudly owning an EV by the top of 2027, in comparison with 52% for Europe as an entire. Youthful customers additionally confirmed robust curiosity, with 62% of 35–44 yr olds expressing the identical intent by the top of 2028: even looking to the top of 2035, solely 45% of these aged 55+ did. Cultural and generational shifts can be key drivers of emobility.

For Chinese language manufacturers establishing themselves in Europe, the outlook is basically optimistic, reflecting the numerous investments made in product improvement and high quality. Requested in the event that they have been extra open to purchasing a Chinese language EV than they have been 12 months in the past, 38% of respondents stated that have been, whereas solely 17% weren’t. Furthermore, 53% of these already driving an EV stated sure, suggesting an appreciation of the management place Chinese language manufacturers have in battery and charging know-how. Respondents within the UK – Europe’s second-largest passenger automobile market¹ – have been the least prone to issue an EV’s nation of origin into their buying resolution, with 59% saying it was not vital. Even in conservative markets the place conventional luxurious manufacturers have a powerful presence, customers recognise that Chinese language manufacturers can compete on equal phrases, with greater than half of respondents in Switzerland agreeing that premium Chinese language EVs are actually nearly as good as their Western equivalents.

For all producers launching EVs in Europe, buyer perceptions on vary, charging, and price proceed to be challenges that have to be overcome, with 480km+ on a single cost, 10–80% SoC in 10 minutes, and decrease buy worth cited by 42%, 40%, and 45% of all respondents respectively as necessities that may make them extra prone to go electrical. Taking Zeekr’s European mannequin vary of the Zeekr 001, Zeekr X, and Zeekr 7X for example, customers have already got a selection of premium EVs priced from lower than €35,000² , vary of as much as 620km (WLTP)³, and charging from 10–80% in as little as 10.5 minutes utilizing 480kW DC chargers⁴, suggesting that some boundaries may be greater than met with autos already out there available in the market. Furthermore, Zeekr believes that its EVs must also supply a best-in-class worth proposition by way of feature-rich specs that embrace high-end options that prospects don’t anticipate – and should not have to – to pay additional for. The Zeekr 7X, as an illustration, comes with a panoramic roof, Matrix LED headlights, warmth pump, and 22kW onboard charger as customary – many opponents supply this tools solely as an possibility.

The way forward for sustainable private mobility is certainly electrical, and by making the swap from combustion engine autos to EVs, customers can play their half in serving to to drive down emissions and revel in a extra refined, extra enjoyable, and extra satisfying driving expertise. As this survey reveals, some markets in Europe are additional alongside this transition than others, however as battery know-how and charging proceed to enhance, the advantages of EVs can solely turn out to be extra compelling.

(Zeekr 7X: Mixed energy consumption in kWh/100km: 17.7–19.9 (WLTP). Mixed CO2 emissions in g/km: 0. Zeekr 001: Mixed energy consumption in kWh/100km: 17.3–18.5 (WLTP). Mixed CO2 emissions in g/km: 0. Zeekr X: Mixed energy consumption in kWh/100km: 16.4–17.3 (WLTP). Mixed CO2 emissions in g/km: 0).

¹ ACEA 2024 registration figures

² Pricing applies to Netherlands market

³ Charging occasions will differ in accordance with components together with the charging tools, ambient temperature, battery temperature, battery state of cost, and age and situation of the battery and the automobile

⁴ Vary in accordance with the WLTP drive cycle beneath managed situations. Actual-world vary could differ, depending on automobile and battery situation, precise route, environmental situations, driving fashion, load, wheel and tyre specification, and optionally available tools and equipment fitted

About Zeekr

Zeekr (NYSE: ZK) is the worldwide premium electrical mobility know-how model from Geely Holding Group. Zeekr goals to create a completely built-in person ecosystem with innovation as an ordinary. The model makes use of Sustainable Expertise Structure (SEA) and develops its personal battery applied sciences, battery administration techniques, electrical motor applied sciences, and electrical automobile provide chain. Zeekr’s worth is equality, range, and sustainability. Its ambition is to turn out to be a real mobility resolution supplier.

Zeekr operates its R&D facilities and design studios in Gothenburg, Ningbo, Hangzhou, and Shanghai and boasts state-of-the-art amenities and world-class experience. Since Zeekr started delivering autos in October 2021, the model has delivered greater than 510,000 autos so far together with the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr X city SUV, Zeekr 007, Zeekr 7X, Zeekr MIX and Zeekr 7GT. Zeekr has introduced plans to promote autos in international markets, and has an bold roll-out plan over the following 5 years to fulfill the quickly increasing international EV demand.