Cadillac LYRIQ Gross sales Soar! – CleanTechnica


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As I reported yesterday, the share of Cadillac gross sales that had been electrical (that’s, LYRIQ gross sales) was the best of any main automaker — 19% — within the second quarter. The LYRIQ had a big 7,294 gross sales within the second quarter to realize that. The model’s first full EV carried out nearly precisely the identical within the third quarter. The LYRIQ had 7,224 gross sales and once more accounted for 19% of Cadillac gross sales.

So, wait, why am I saying within the headline that Cadillac LYRIQ gross sales are hovering? Effectively, that’s from year-over-year gross sales. The LYRIQ was doing corresponding to different legacy automaker EVs final 12 months, nevertheless it has actually risen this 12 months. In Q3 2023, the LYRIQ had 3,018 gross sales. Going as much as 7,224 gross sales in Q3 2024, that’s a 139% enhance in gross sales!

Solely two different Cadillac fashions had gross sales will increase — the XT4 (+6.7%) and the XT5 (+6%) — and the LYRIQ had its gross sales go up by 4,206 models whereas these fashions had their gross sales go up by 355 models and 245 models. If it wasn’t for the LYRIQ’s gross sales enhance, Cadillac gross sales would have been down by about 2,600 models. As a substitute, they had been up by about 1,600 models, or 4.4%.

Picture courtesy of GM

Notably, Cadillac has two large EV launches coming within the 4th quarter. Cadillac shall be launching the OPTIQ and the Escalade IQ. Cadillac solely has 7 fashions for the time being. So, with these two new EVs, the model may have 9 fashions, and one third of them shall be full EVs.

Additionally, the LYRIQ was really the second finest promoting Cadillac mannequin final quarter, simply barely trailing the Escalade and effectively forward of another mannequin.

Q3 2024 US gross sales desk for Buick and Cadillac, courtesy of GM.

That mentioned, additionally below the GM umbrella, Buick isn’t promoting any EVs within the USA. Hopefully that modifications quickly. One would suppose the constructive success at Cadillac would encourage some progress at Buick.

Cadillac included a slide highlighting the LYRIQ in its third quarter gross sales report (beneath). In it, GM famous that the LYRIQ is the primary full-line luxurious model to succeed in greater than 20,000 gross sales 12 months up to now. The corporate additionally famous that the LYRIQ outsold all the EVs from competing luxurious manufacturers BMW, Mercedes, Audi, and Lexus. That mentioned, these first three manufacturers (BMW, Mercedes, and Audi) have a number of BEV fashions out there. So, EV gross sales at these manufacturers are extra unfold out reasonably than centered on one mannequin. We’ll see when the OPTIQ and Escalade IQ fashions come to market if LYRIQ gross sales drop a bit or if they only preserve going whereas including in OPTIQ and Escalade IQ gross sales.

Cadillac Lyriq details
Picture courtesy of GM

Notably, together with the OPTIQ and Escalade IQ, Cadillac can even be introducing the VISTIQ in 2025. When it does that, GM notes that “Cadillac may have an all-electric mannequin in each world luxurious SUV section.” I enterprise to say that Cadillac might be reaching 50% BEV gross sales by the top of 2025. Even when that’s too aggressive or optimistic, it’s clear that EVs are progressing at Cadillac — even the model’s automotive dealerships should be getting onboard with the EV transition.

Additionally, I discussed Buick, so I ought to point out one different high-market automobile model. Inside the GMC model, the Hummer EV scored 4,350 deliveries in September, a 269% enhance over the third quarter of 2021. Not too shabby.


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