BYD Goes for the Coronary heart of Europe (& South America) Once more — Companions with Inter Milan

Final Up to date on: twenty fifth July 2025, 04:16 am

I’ve written about it earlier than with different soccer (soccer) sponsorships — there will not be something that touches the center of many Europeans greater than soccer. You need to join with individuals and get inside their doorways? Sponsor huge soccer occasions and golf equipment.

Inter Milan (FC Internazionale Milano) will not be in one of the best second of its storied historical past. After making the finals of the Champion’s League by beating a super-hot Barcelona in one of the vital thrilling Champion’s League competitions ever, Inter bought thrashed 5–0 by PSG within the last. Nonetheless, they made it to the ultimate, and they’re one of many greatest, most liked golf equipment in European soccer. Lots of the sport’s legends have performed for Inter, and it’s a kind of groups that’s broadly liked and revered even when it’s not “your” group.

So, it seems like a slick transfer to me that Chinese language EV producer BYD, the biggest EV producer on the earth, has simply partnered with Inter Milan as its new “international automotive accomplice.” It’s a 3-year partnership for now.

“The partnership, with a robust international character, creates synergy between two quickly increasing manufacturers with a widespread presence in key markets. Inter, with over 533 million followers worldwide, ranks second amongst international soccer golf equipment for fanbase progress over the previous 5 years. In China, the place BYD is headquartered, the Nerazzurri are additionally one of the vital beloved groups, with over 154 million followers. In South America—a key marketplace for BYD Group—Inter can rely on virtually 90 million followers, due to the various South American champions who’ve formed the membership’s historical past.” I virtually famous that South America might be the one place that may rival Europe for the way a lot soccer means to individuals. I didn’t notice, nevertheless, that such a big portion of Inter’s fanbase is in South America.

Will sponsoring Inter get individuals to open up their hearts and minds to BYD? That’s the large problem, and the apparent purpose as BYD tries to make its method in Europe so as to maintain its speedy progress.

“BYD’s identify means Construct Your Goals, and I feel this partnership is a dream for younger individuals, for everyone with a ardour for soccer,” Stella Li, Government Vice President of BYD, acknowledged. “Inter Milan is properly recognised for its vitality, for by no means giving up, for all the time preventing for fulfillment and for its speedy progress into a worldwide model with a worldwide fanbase that extends past the San Siro stadium and Serie A. These are qualities that BYD shares as a fast-growing model too — we’re a worldwide inexperienced know-how firm with the dream to battle local weather change and funky the earth by one diploma. We’re working so laborious to do that — we’ve 120,000 engineers working day and night time, producing 45 patents each working day as a result of they love their job and so they need to win. This dedication, this fixed pushing for change and dealing so laborious to make it occur, is one thing that’s actually shared between BYD and Inter.”

“We’re extraordinarily happy to announce this new partnership, which brings collectively two international teams united by a continuing drive towards the long run and the pursuit of excellence,” mentioned Giorgio Ricci, Chief Income Officer of FC Internazionale Milano. “We’re proud that the Group, with its manufacturers BYD and DENZA, has chosen Inter as the primary soccer membership to accomplice with. It’s a testomony to the rising international enchantment of our model. This partnership opens up new alternatives for internationally-oriented activations and content material able to partaking followers and shoppers all over the world. Collectively, we purpose to develop modern initiatives that additional strengthen the Group’s positioning as a benchmark within the international panorama of sustainable mobility.”

It seems like a enjoyable collaboration, and will positively assist BYD to make inroads into Europe.

Naturally, Inter Milan may even be getting quite a few BYD (together with higher-end Denza model) autos. “Moreover, BYD Group will present round 70 autos to equip the highest administration, technical employees, and first-team gamers—an unique alternative for the Nerazzurri to expertise BYD’s cutting-edge applied sciences and most consolation, whereas additionally changing into key gamers within the inexperienced evolution led by BYD, due to its electrical and tremendous plug-in hybrid (DM-i) autos,” BYD writes.

“Initially, Inter will obtain a particular version of the BYD SEALION 7, the model’s technological flagship, which will probably be personalized with options impressed by the Nerazzurri colours. This similar car will later be made accessible, in a restricted version, to Inter followers and fanatics, who will thus have the ability to journey immersed within the colours of their favourite group.”

Curiously, even Inter followers will get particular perks from BYD. “Devoted buy and rental packages for BYD autos are additionally being finalized for Inter followers all over the world, with extra info to be introduced within the coming weeks. That is one other approach to provide all the fan group a singular expertise with BYD Group’s car fashions, united by their ardour for Inter.” Fascinating! Possibly it’s time to turn into an Inter fan….