Help CleanTechnica’s work by means of a Substack subscription or on Stripe.
Final Up to date on: twelfth August 2025, 04:14 am
I assumed we will need to have lined this report, nevertheless it appears we have now not. Effectively, we have now lined S&P International Mobility experiences in years previous, together with final 12 months, when Tesla was nonetheless #1 in auto model loyalty. Nevertheless, a leaked replace of the most recent S&P International Mobility report signifies that the EV firm’s model lastly took a giant hit — an “unprecedented” one — from Elon Musk’s numerous escapades.
Reuters completely reported that from an all-time model loyalty excessive of 73% in June 2024, in accordance with the S&P International Mobility, loyalty to Tesla fell off a cliff since then. Households already proudly owning a Tesla and being out there for a brand new automobile selected one other Tesla much less and fewer from July 2024 onward. By March 2025, solely 49.9% of Tesla homeowners out there for a brand new automobile went again to Tesla. That’s even under the auto trade common.
Tesla model loyalty rebounded a bit in Might, rising to 57.4%, much like Toyota and barely above common. Nevertheless, that’s nonetheless a stable 16 proportion factors decrease than a 12 months prior, and it’s additionally under the model loyalty of Ford and Chevrolet homeowners. Whether or not Tesla followers/shareholders understand it or not, Ford and Chevrolet are beating Tesla on an necessary metric within the trade.
Maybe you are feeling the phrase “unprecedented” will get thrown round an excessive amount of and may’t be correct, nevertheless it appears it’s. S&P Analyst Tom Libby, who used the phrase to explain Tesla’s fall from grace, additionally mentioned that he had “by no means seen this speedy of a decline in such a brief time frame.”
Tesla new automobile gross sales have been dropping like a rock, and it’s increasingly more clear that’s straight associated to Elon Musk going haywire like fembots from Austin Powers (should you’re sufficiently old to recollect them). If Musk stays out of politics for lengthy sufficient now, or if his political actions are no less than much less seen, will Tesla loyalty climb again up? Or is the harm completed as soon as and for all and Tesla model loyalty won’t ever return to its +70% heights?
Join CleanTechnica’s Weekly Substack for Zach and Scott’s in-depth analyses and excessive degree summaries, join our day by day publication, and observe us on Google Information!
Have a tip for CleanTechnica? Need to promote? Need to recommend a visitor for our CleanTech Speak podcast? Contact us right here.
Join our day by day publication for 15 new cleantech tales a day. Or join our weekly one on prime tales of the week if day by day is just too frequent.
CleanTechnica makes use of affiliate hyperlinks. See our coverage right here.
CleanTechnica’s Remark Coverage
