Can You Ever Belief Automakers Saying There’s Not Sufficient EV Demand?

We’ve seen it numerous occasions now. A decade in the past, it was the clear core speaking level of automakers. There’s “no demand” for EVs. Customers supposedly didn’t need electrical automobiles — unhappy, so unhappy, however simply actuality. Besides, repeatedly, it has been confirmed incorrect. It’s typically been utilized in reference to efforts to weaken gas financial system/CO2 emission rules, however then when these rules kick in, it seems folks will purchase the variety of EVs automakers have to promote. What a shock.

At different occasions, it’s an argument that’s been used to kill particular person EV mannequin initiatives. Possibly these are real circumstances and the automakers have actual points drumming up shopper curiosity in sure EV fashions. However given what number of occasions they’ve “cried wolf” on this subject, I simply wrestle to ever belief them once they use this excuse.

That is all coming to thoughts at the moment as a result of I noticed headlines that Ferrari is delaying its second EV mannequin till 2028 as a result of weak shopper demand.

Wait, Ferrari has a first EV mannequin already? Did I miss that launch? No, that mannequin will arrive later this yr. It’s named the Elettrica and can reportedly price clients half one million {dollars}. Regardless of that automobile not but being out, Ferrari is saying that there isn’t robust market demand for luxurious high-performance electrical automobiles.

Maybe that is all true. Ferrari is unquestionably in a distinct segment phase of the market. I don’t know what consumers in that phase are actually like and need. The claims simply gave me flashbacks to so many claims of “lack of demand” that turned out to be confirmed false. And it delivered to thoughts the query “Can we ever belief automakers who’re saying there’s not sufficient demand for EVs?”

Featured Ferrari picture by Jamil Rostum by way of Pexels